For Anand clients raised in a cooperative culture where individual ambition can feel selfish.

Raised on the collective

The cooperative movement shaped more than the dairy economy here; it shaped an attitude. Success is understood as something a group achieves. That is genuinely admirable, and it makes personal ambition feel faintly improper.

Wanting something for yourself

Clients arrive able to argue passionately for what their family or institution needs and visibly uncomfortable stating a personal goal. Sessions work on giving that permission without discarding the values underneath it, because the values are not the problem.

Delivery

Online, in Gujarati or English. The student population here means a younger cohort than most Gujarat cities.

Frequently asked questions

Is wanting more for myself wrong?
No, and examining where that question came from is usually the first session.