For Amreli, an administrative centre in a farming district where the year turns on the groundnut crop.
An office town in a farming district
Amreli is a district headquarters surrounded by groundnut and cotton, on the edge of the country where Asiatic lions still range. That gives it two populations with little in common: government and administrative staff, and the farming families the district is actually made of.
The salaried minority in a farming place
Administrative staff here draw a monthly salary in a district where almost everyone else's income arrives once or twice a year and depends on rain. That produces a strange social position - materially secure, and quietly regarded as not doing real work.
Farming families see stability they cannot have. Salaried families see land they will never own. Both groups quietly envy the other, and neither says so.
What the work addresses
Getting clear about which risks you are actually suited to carry. A number of people here took the secure job to please a parent and have spent twenty years underusing themselves; others hold land out of duty while wishing for a salary.
Neither position is wrong. Holding one by default for a lifetime is the problem.
Sessions
Online, in Gujarati.
Frequently asked questions
- Do you work with government employees?
- Yes, and confidentiality is absolute regardless of your role.
- Is this useful mid-career?
- Most clients here are mid-career. It is when the question usually arrives.
